Introducing ASTA Corporate – Their New Sector
Building on the legacy of ASTA’s Corporate Advisory Council, ASTA Corporate champions the interests of corporate agencies and TMCs at both the industry and government levels. It delivers tailored, relevant research and evaluates and forms distinctive strategic alliances. ASTA Corporate also crafts impactful, differentiated, corporate-focused events that address the unique needs of the managed travel sector.
Mark Meader, executive vice president of ASTA Corporate, said the initiative aims to “uniquely unite the corporate travel community like never before, giving TMCs and corporate agencies the influence, insights and advocacy they need to shape the future of managed travel as its trusted voice.”
What ASTA Corporate Does
ASTA Corporate’s outreach will mainly focus on three main areas. Their advocacy arm will steer state and federal campaigns that benefit travel management companies and corporate travel agencies, as well as launch consumer awareness campaigns when needed.
Regarding education, ASTA Corporate plans to introduce corporate-specific training for travel advisors on topics including artificial intelligence, distribution, ESG and sales strategy. Expanded mentorship opportunities, recognition programs and joint content collaborations with global associations are also on the roadmap.
Finally, in regard to Industry Affairs, ASTA Corporate will manage strategic relationships between organizations, policymakers and industry stakeholders to advance corporate travel interests, shape policy and foster collaboration.
To learn more about ASTA Corporate, click here.
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